Little Darth Vader vs. Bolt

or… the Battle of the Two Volkswagen Superbowl Spots

In one corner we have “The Force”, the 2011 Volkswagen 50-million-YouTube-views Superbowl commercial featuring a “powerless” diminutive Darth who re-gains the power of The Force with a little help from his father and a Passat.

In the other, we have this year’s Volkswagen Superbowl Spot, “The Dog Strikes Back”, starring Bolt, a St. Bernard – Australian Golden mix. A canine “biggest loser” metaphor for the return of the New Beetle.

Both entertain. Both offer a story arc of struggle and reward. Both have a surprise ending.

Does the former make the latter the better? Or does Little Darth still reign supreme?

Watch, smile and comment.

http://youtu.be/R55e-uHQna0

http://youtu.be/0-9EYFJ4Clo