Advertising Thanksgiving

Now don’t be misled by the title. This post isn’t going to wax poetic about television commercials advertising Butterball Turkeys or Ocean Spray Cranberry Sauce.

No, I just want to take up a little digital real estate (is that an oxymoron?) to say thanks to Advertising for the opportunity it has given me to earn a pretty fair living, work with a lot of great people and have more fun coming up with ideas than I ever could have imagined. Along the way I’ve logged lots of frequent flier miles, worked late into the night countless times, and sold my share of campaigns with smoke and mirrors. No, I’m not going to name names here. It’s Thanksgiving, remember.

My work has sold everything from supermarkets to Chevrolets (before the bailout). Light bulbs to surgical blades. Spaghetti sauce to ice cream. Casinos to bottled water. And while every client relationship has its ups and downs, I’m thankful for them all. I wouldn’t be where I am today without them, although sometimes I’m not quite sure exactly where that is.

But I digress…

I’m also thankful for the opportunity given to me by Kean University as an adjunct professor on the Robert Busch School of Design. It’s a great honor and challenge to share my knowledge and expertise with the next generation of young creative thinkers. And to see so many of my former students become successful art directors and copywriters is personally rewarding, to say the least. One of my students, who shall remain nameless, once called me “the Simon Cowell of Professors.” I think she meant that as a compliment.

But I digress… again.

Like any business, our “industry of ideas” has certainly changed since I created my first advert back in those dark days of the last century when typesetters roamed the land. But, the technology revolution of the last decade and the communications opportunities that have resulted offer more ways for us to be creative than ever before.

I’m REALLY thankful for that.

I guess there’s not much else to say but “Can you pass the sweet potatoes, please?”

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