Who’s more needed, necessary and valuable in toady’s creative environment? The AD or the GD? In my opinion it’s neither. Or rather both. Versatility and broad creative-solving skills are the best way to stay relevant and valuable in the marketplace of ideas.
More and more online and offline media are becoming mashed up. More online media outlets are popping up everyday. Consumers shape-shift from social community to social community with increasing rapidity. All of this requires creative skills that can adapt ideas – big ideas – to whichever medium is called upon to create a connection to the consumer ad the communities they form.
Design and advertising have formed a creative alliance thanks to the Internet and social media. Let’s call it designvertising.